We can make him better than he was. Better... stronger... drunker.

He's more machine than man! (via)

In case you're not familiar with it, rugby is a man's sport, like football, hockey, boxing or competitive hammer throwing. A man's sport is pretty much any activity in which there is a 70 percent or higher chance that you will walk away either physically or mentally disfigured. One of the ways that society keeps men interested in these sports is by plying them with alcohol. It's one of the reason why the words "sports" and "bar" are so commonly paired.

Argentinian brewery Cerveza Salta took this to particularly interesting lengths recently when it paid to have a bunch of rugby players fitted with permanent bottle openers in their jaws where teeth once were before rugby happened. There is a tiny bit of dental horror in this video, so click at your own peril:

Sources: adsoftheworldvideos | h/t Laughing Squid