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Velcro drops hilarious R-rated music video begging everyone to stop stealing the word 'Velcro.'

Velcro drops hilarious R-rated music video begging everyone to stop stealing the word 'Velcro.'

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The lawyers at Velcro should probably give up their day jobs, and for two reasons: 1. They're all talented singers, and 2. It seems unlikely anyone is going to listen to their plea.

In a new "We Are the World"-style music video for the Don't Say Velcro campaign, a chorus of lawyers who represent Velcro (and a few actors, too) perform a passionate ballad, begging everyone to stop calling that thing you call Velcro by the name Velcro. Using snappy melodies and lyrics, the company explains that the item you're thinking of is actually called a hook and loop. Or, to quote the song, "This is f*king hook and loop!" Yes, the swearing (though censored) sure is fun, but convincing the entire world to start calling Velcro "hook and loop" doesn't seem that realistic.

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