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After North Carolina passed HB2, a law that stripped LGBT people of their protection from discrimination and specifically bans them from using public bathrooms with which they identify, the state has faced a lot of backlash. The deeply bigoted message it sends has caused many companies, including Paypal and Deutsche Bank, to pull out of business deals with the state, while local companies have been vocal about their disagreement with the law. One such company even decided to take things a step further, by making the law into something we can all literally shit on.

According to PinkNews, North Carolina ad agency McKinney took took trash talk to a new level and printed the anti-transgender bathroom law onto rolls of toilet paper, so that people everywhere can wipe their butts with the horrific, hateful law.

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It's a smart, funny and poignant mode of activism from the inside. "We did this in support of Equality NC’s and Human Rights Campaign’s efforts to encourage North Carolina residents to petition their legislators at StopHB2.org," the agency said of the act. “Because we have men’s, women’s and everyone multi-stall bathrooms, and we don’t care which one(s) you feel most comfortable using. Because we value equality, diversity, inclusion and human rights."

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Many residents and local companies have felt even more hopeless about North Carolina's increasing tension between Charlotte's legislators and its citizens, as they voted down a bill to repeal the bill on Dec. 21. And despite a Democrat governor replacing Republican governor Pat McCrory in 2017, steps were taken by the Republican legislature on Dec. 16 to strip the incoming governor of many of his powers.

McKinney's CEO, Brad Brinegar, has spoken out against HB2 on CNN and was an integral part of creating the letter that 103 CEOs signed calling for the law to be repealed. And while a new report has stated that North Carolina is no longer a "fully functioning democracy," maybe hope for a Democratic North Caroline isn't quite lost. Even if turning a law into toilet paper is mostly a symbolic act, it's a protest that shows us its people will continue the fight for what's right.

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You can watch McKinney's video, "Flush HB2," here:

Sources: PinkNews | Democracy Now! | New York Times