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On Friday, Facebook user Kathleen Crawford posted a picture she claimed was a Target women's bathroom with recently added urinals (her post said the Target was "north of LA," though she probably didn't mean Los Angeles, since her Facebook profile indicates she lives somewhere in Washington State). Crawford likely posted it because Target recently announced that it would allow transgender customers and employees to use bathrooms and changing rooms that match their gender identities. The picture gained a lot of attention, and was shared on Facebook over 15,000 times:

https://www.facebook.com/photo.php?fbid=10206100058808746&set=a.10200809513828428.1073741825.1480872995&type=3&theater
Sources: BuzzFeed | The New York Times