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Lingerie ad campaign is Photoshop-free and features models with curves and stretchmarks

Lingerie ad campaign is Photoshop-free and features models with curves and stretchmarks

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At this point, it almost seems like being a skin ‘n bones model is bad for business. These days, there are so many women’s intimate apparel and swimwear companies supporting body-positivity that ultra-thin girls may need to start looking real.

Aerie, ModCloth, Target, Old Navy, eShakti, Dear Kate, and Dressbarn are just a few brands that are embracing inclusivity. They have all released Photoshop-free campaigns featuring real-looking models of all shades and hair textures.

Now, British lingerie brand Figleaves is challenging beauty stereotypes with its latest “Confidence Looks Great On You” ad campaign.

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