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Lingerie ad campaign is Photoshop-free and features models with curves and stretchmarks

Lingerie ad campaign is Photoshop-free and features models with curves and stretchmarks

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At this point, it almost seems like being a skin ‘n bones model is bad for business. These days, there are so many women’s intimate apparel and swimwear companies supporting body-positivity that ultra-thin girls may need to start looking real.

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