At this point, it almost seems like being a skin ‘n bones model is bad for business. These days, there are so many women’s intimate apparel and swimwear companies supporting body-positivity that ultra-thin girls may need to start looking real.
Aerie, ModCloth, Target, Old Navy, eShakti, Dear Kate, and Dressbarn are just a few brands that are embracing inclusivity. They have all released Photoshop-free campaigns featuring real-looking models of all shades and hair textures.
Now, British lingerie brand Figleaves is challenging beauty stereotypes with its latest “Confidence Looks Great On You” ad campaign.