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18 reactions to Peloton making an ad in two days in response to ‘Sex and the City.’

18 reactions to Peloton making an ad in two days in response to ‘Sex and the City.’

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Spoiler Alert: In case you've expertly avoided social media and ambient conversation at bars and coffee shops near you, the "Sex and the City" reboot, "And Just Like That...," killed off a beloved character with a Peloton bike in its premiere...

After all the ups and downs of Carrie Bradshaw's romantic saga with Mr. Big, he met his untimely demise after a run-in with every Manhattan rich person's favorite accessory: a $3,000 stationary bike.

After Peloton's stock took a hit and social media had a classic field day with jokes, Peloton felt compelled to release a statement blaming Big's cigar-smoking, steak-eating, lavish, and indulgent lifestyle for his death. Of course, it's important to keep in mind that Big is a fictional character and the actor who plays him, Chris Noth, is very much alive. Still, that didn't stop people from giving their favorite exercise machine the side-eye.

Peloton is no stranger to viral backlash as many remember their Christmas ad featuring a woman being gifted an exercise bike by her partner, and then seemingly losing her mind? The infamous, perplexing, and hilariously tone-deaf commercial was so roasted that Ryan Reynolds rapidly churned out an ad for his gin company starring the Peloton actress.

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