In the age of social media, almost every brand has staked out an online presence. And while it can be entertaining to watch brand accounts jump on memes and trends, and occasionally roll through with a clever comeback, there are plenty of times when the best thing a brand could do is stay quiet.
Since the internet has no mercy, it's not uncommon for people to drag brands to filth over passing posts. In fact, it's common enough that the Twitter account "Brands Getting Owned" was started for the mere purpose of documenting these exchanges.