Today is April Fool's day! This means it is physically impossible to write an intro that won't be construed as a self-contradictory meta form of psychological trolling. So, we might as well jump straight to the point: people are doing the pranks, once more.
In past years, the most notable pranks were hatched up by individual human beings thoroughly ruining the day of their loved ones. And while there are technically still a lot of people pranking, the April Fool's fatigue has hit people pretty hard, so the biggest culprits online are largely brands, and the occasional celebrities.