One of the beauties of our current internet age is the ability to go viral. You can go viral for making a funny and memeable facial expression people dub worthy of captions, you can go viral for a funny, educational or heartwarming Twitter thread, hell, you can go viral for looking like someone more famous.
However, unfortunately there is also a dark underbelly to viral culture. People can threaten and doxx you, strangers on Reddit can use your likeness to spread hateful or cruel memes - there are a lot of bad directions viral status can take.
The bodybuilder Soren Falby aka The Danish Viking experienced the downside of viral culture firsthand when a photo of him was used for a meme joking about violence against women.