Burger King has pulled a recent ad after it came under fire for being racially insensitive towards Asian customers. Naturally, as with any backlash towards a brand, the statement they issued in response sparked an online dialogue between people with dramatically different interpretations of the ad.
The ad itself shows customers eating a new "Vietnamese Sweet Chili Tender Crisp Burger" with gigantic oversized chopsticks. The Instagram caption for the ad read: Take your taste buds all the way to Ho Chi Minh City.
Many of the detractors of the ad felt the use of the large chopsticks was meant as a visual punchline mocking Asian food customs.