The streaming services are at war, and audiences are winning.
On Monday, scrappy youngin Hulu scooped the Mother of all Streamers, Netflix, with its own documentary about the ill-fated Fyre Festival, a few days before Netflix is scheduled to release its own.
It's not personal: it's business.
The move immediately inspired memes, having Hulu's Fyre Fraud trending before anyone even pressed play.
People were trapped on an island with cheese sandwiches after being promised a fantasy getaway with models, and the fraudsters behind Fyre spent their time deleting questions on social media rather than organizing the festival itself.