Hell hath no fury like an influencer bride scorned. For people who identify and function as influencers, the online social media landscape provides a bevy opportunities for freebies and brand collaborations.
Since many brands offer their products and services in exchange for social media shout-outs (super popular influencers receive payment as well), a lot of self-proclaimed influencers have taken it upon themselves to offer their page's exposure in exchange for free stuff.
This of course, doesn't go over well when it involves asking a small business full of skilled artists to work for free in exchange for "exposure." Asking someone to do $3-4,000 worth of free work is NOT the same as asking Budweiser for some free cases of beer, and yet, entitled influencers persist.
In the email, the publicist asked Betrothed and Co for a documentary style video an entire hour long and roughly 1,000 photos. They offered payment in the form of "social media exposure" and promised the influencer would post 25% discount codes for wedding services in her social media stories. The publicist ended the email with pressure, noting that they'd sent the same query to four other companies.