Influencer with 2 million followers couldn't sell 36 t-shirts and the internet is coming for her.

An 18-year-old influencer with 2.6 million followers has started a discussion about marketing, influencer culture, and emotional manipulation after sharing a now deleted post about her failed t-shirt brand launch.

As with most macro influencers, Arii relies on endorsements and partnerships with brands to keep her lifestyle afloat, which means having millions of followers isn't enough in itself, you need followers who will engage with your social media and actually buy products.