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Influencer with 2 million followers couldn't sell 36 t-shirts and the internet is coming for her.

Influencer with 2 million followers couldn't sell 36 t-shirts and the internet is coming for her.

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An 18-year-old influencer with 2.6 million followers has started a discussion about marketing, influencer culture, and emotional manipulation after sharing a now deleted post about her failed t-shirt brand launch.

View this post on Instagram

pre prom 🖤

A post shared by @ arii on

As with most macro influencers, Arii relies on endorsements and partnerships with brands to keep her lifestyle afloat, which means having millions of followers isn't enough in itself, you need followers who will engage with your social media and actually buy products.

https://www.instagram.com/p/Bx-kf-dnRDx/

In her now deleted post, Arii shared that the initial launch of her clothing line was a bust because she was unable to sell 36 t-shirts, the minimum requirement for the clothing company she was working with.

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