The culture of Instagram influencers is by nature built on a sense of FOMO. These viral accounts largely accrue followings by presenting well-lit aspirational photos of influencers sipping coffee on massive balconies overlooking the ocean, or posing in new launches from various brands.
Which is to say, the selling point and image presented is primarily built on fantasy and luxury, these are lives that most of us can't afford or predict for ourselves. Because of this, many accounts gather loyal fans out of voyeurism, because who among us wouldn't like to drink organic chai on a beach in Hawaii while surrounded by a professional photo crew?!