This week Kim Kardashian announced she'll be launching a line of concealers as part of her growing brand KKW Beauty. Coming to @kkwbeauty 03.23 #ConcealBakeBrighten #KKWBeauty pic.twitter.com/mnXfddBFpf— Kim Kardashian West (@KimKardashian) March 13, 2018 Upon first glance, the campaign images for the upcoming line seem hopeful.These gorgeous girls are all wearing @kkwbeauty new concealer, baking powder & brightening pressed powder available 3-23 on https://t.co/PoBZ3bhjs8 pic.twitter.com/R01DHb5NeV— Kim Kardashian West (@KimKardashian) March 17, 2018 There are women of various skin tones, ages, body types, and styles promoting the 16 upcoming shades. #ConcealBakeBrighten @KKWBEAUTY pic.twitter.com/sXUeJH9J3i— Kim Kardashian West (@KimKardashian) March 13, 2018 But upon closer inspection, many people noticed a glaring issues with the makeup line.16 shades. Concealer Kits available exclusively at https://t.co/32qaKbs5YG on 03.23 at 12pm PST. #KKWBEAUTY #ConcealBakeBrighten pic.twitter.com/VLmXTGb84X— KKW BEAUTY (@kkwbeauty) March 16, 2018 While there are darker skinned women featured in the campaign, the shades themselves primarily feature very light skin tones, with a few very basic darker shades. pic.twitter.com/hhqggnOyWZ— Mia (@Holymia) March 13, 2018 People immediately started to call out the huge oversight, especially in a line obviously attempting to project inclusiveness.love you kim but it’s sad that it took rihanna for people to realize that women come in all shades— joey yanks (@justinmenla) March 13, 2018 https://twitter.com/LoveKenya/status/973939971378810882what a wide variety of shades🙃 pic.twitter.com/b9ROUxUHA6— emma (@enoelaniallen) March 13, 2018 Orange is usually a companies REALLY crappy attempt at making deeper tones... https://t.co/keKg56pwNy— shes a WITCH! (@Kswizz_) March 13, 2018 Several people made the salient point that despite being married to Kanye and having mixed children, Kim still doesn't take the time to think of black women's beauty needs.I’ve really been side eyeing KKW. Their whole family seems to want to profit off of black people, have mixed kids, but won’t really do anything for black people aka being better with shades and being educated on issues.— Nisa Wisa 💗 (@anisaalilliee) March 14, 2018 https://twitter.com/jmamiix/status/974802619947364352Sometimes i think Kim Kardashian forgets her kids are black. She made her new concealer line and made 2 “dark” shades 🤧 #smh— M A R I E L ♥️🇸🇻 (@marielivethh) March 16, 2018 anyone going to bring up the fact that the KKW concealer shade range is straight up disrespectful to WOC?— lauren (@l_dubs8) March 15, 2018 I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown pic.twitter.com/NKOWwB7cne— gigantic pussy having Dr Umar block list member (@sheixx_) March 15, 2018 The line of concealers is slated to launch on March 23, at the time of writing, Kim hasn't publicly addressed people's concerns about the line. Hopefully, by then, she gives some clarity.