Labeling anything a secret or surprise is a surefire way to pique curiosity. Even with the knowledge that surprises can be disappointing, they're still mysterious and therefore most be unearthed.
So, when the Twitter user Foone came across a used VHS tape with the label "surprise," he frankly needed to purchase it and solve the mystery.
After purveying the beautiful contents for himself, Foone decided to share his findings with the rest of the internet, all of whom were soon deceased.