Being truly seen isn't always a positive feeling. In fact, sometimes being roasted and being seen are one in the same. This definitely applies to Norwegian Air's latest ad campaign, which aptly roasted American culture while advertising affordable flights.
Before we do a deep dive, just catch a load of this advertising imagery.
It's gorgeous, and it really has everything. First off, there's a white cop and a black cop, so it's like they were channeling a Rush Hour vibe, except with a whitewashed Jackie Chan which is very #onbrand for America. ON TOP OF THAT, the white cop is also larger and imbibing in a donut (fun stereotypes)! The black cop looks thoroughly OVER everything, which also feels...fitting for America in general, but particularly this whole dynamic. And, why cops?! Do Norwegian people travel to America to witness our fun prison industrial complex?!