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<p>Timing is everything, and this was...not the time.</p><p>WW, the Artist Formerly Known As Weight Watchers, was ready to capitalize on everyone&#39;s <a href="https://www.someecards.com/life/lifestyle/funny-new-years-resolutions-tweets/">New Year&#39;s Resolutions</a> to lose their holiday weight, and paid Twitter to feature their hashtag #thisismyWW.</p><p>The timing was unfortunate, because another &quot;WW&quot; was on people&#39;s minds: World War. On Thursday, a U.S. drone strike <a href="https://www.washingtonpost.com/world/iran-strike-live-updates/2020/01/03/3779f55c-2e33-11ea-bcb3-ac6482c4a92f_story.html">assassinated Iranian general Qasem Soleimani,</a> a drastic escalation of the conflict in the Middle East. Iran has vowed to enact &quot;serious revenge,&quot; a serious threat that has millions of people fearing a <a href="https://www.mcclatchydc.com/news/nation-world/world/article238940155.html">World War III</a>, and tweeting about it.</p><figure class="image"><div class="image-container"><img alt="" data-attribution="Twitter" data-attribution-url="" height="366" src="//cdn.someecards.com/posts/screen-shot-2020-01-03-at-10115-pm-bEh4uj.png" width="896" /></div><div class="image-attribution">Twitter</div></figure><div className="ad-splitter"></div><p>This was the backdrop when the Weight Watchers marketing team rolled out their pre-scheduled promoted hashtag, and the side-by-side is objectively hilarious.</p><figure class="image"><div class="image-container"><img alt="" data-attribution="Twitter" data-attribution-url="" height="337" src="//cdn.someecards.com/posts/enu3wvcu8aaibx-Wxk4mX.jpg" width="750" /></div><div class="image-attribution">Twitter</div></figure><div className="ad-splitter"></div><p>People were burning calories by laughing at this unfortunate coincidence.</p><div class="oembedall-container sec-iframe sec-oembed-iframe"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">I know this is probably too soon right now, but Weight Watchers REALLY picked the wrong time to promote their hashtag <a href="https://t.co/LrOVtKQoOC">pic.twitter.com/LrOVtKQoOC</a></p>&mdash; Liz Finnegan (@TheGingerarchy) <a href="https://twitter.com/TheGingerarchy/status/1212945248877498369?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><div className="ad-splitter"></div><div class="oembedall-container sec-iframe sec-oembed-iframe"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Maybe this isn’t the time for weight watchers to promote a hashtag including WW LMAO <a href="https://t.co/MR4cHDH38c">pic.twitter.com/MR4cHDH38c</a></p>&mdash; Hitmonvers ✨ (@MilkmanNick) <a href="https://twitter.com/MilkmanNick/status/1212941302196817920?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><div className="ad-splitter"></div><p>Their thoughts and prayers go out to whoever runs WW/The Artist Formerly Known As Weight Watchers&#39; social media.</p><div class="oembedall-container sec-iframe sec-oembed-iframe"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Somewhere there are a handful of brand managers and a whole advertising agency freaking the fuck out at the timing of their new Weight Watchers campaign/rebrand. <a href="https://t.co/vA0JbAXS3c">pic.twitter.com/vA0JbAXS3c</a></p>&mdash; Neville (@1FightingIrish) <a href="https://twitter.com/1FightingIrish/status/1212948342314897408?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><div className="ad-splitter"></div><div class="oembedall-container sec-iframe sec-oembed-iframe"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Tense moment for the Weight Watchers social media manager. <a href="https://t.co/K15YmrSmHK">pic.twitter.com/K15YmrSmHK</a></p>&mdash; Chandra Steele (@ChanSteele) <a href="https://twitter.com/ChanSteele/status/1212935771033948162?ref_src=twsrc%5Etfw">January 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><div className="ad-splitter"></div><p>There are many grave consequences to war, impacting people devastating ways we can hardly imagine, starting with turning WW&#39;s campaign launch until a national joke.</p><div className="ad-splitter"></div>

People are mocking Weight Watchers for launching 'WW' hashtag on same day World War III is trending.

Timing is everything, and this was...not the time.WW, the Artist Formerly Known As Weight Watchers, was ready to capitalize on everyone&#39;s New Year&#39;s Resolutions to lose their holiday weight, and paid Twitter to feature their hashtag #thisismyWW.The timing was unfortunate, because another &quot;WW&quot; was on people&#39;s minds: World War. On Thursday, a U.S. drone strike assassinated Iranian general Qasem Soleimani, a drastic escalation of the conflict in the Middle East. Iran has vowed to enact &quot;serious revenge,&quot; a serious threat that has millions of people fearing a World War III, and tweeting about it.TwitterThis was the backdrop when the Weight Watchers marketing team rolled out their pre-scheduled promoted hashtag, and the side-by-side is objectively hilarious.TwitterPeople were burning calories by laughing at this unfortunate coincidence.I know this is probably too soon right now, but Weight Watchers REALLY picked the wrong time to promote their hashtag pic.twitter.com/LrOVtKQoOC&mdash; Liz Finnegan (@TheGingerarchy) January 3, 2020 Maybe this isn’t the time for weight watchers to promote a hashtag including WW LMAO pic.twitter.com/MR4cHDH38c&mdash; Hitmonvers ✨ (@MilkmanNick) January 3, 2020 Their thoughts and prayers go out to whoever runs WW/The Artist Formerly Known As Weight Watchers&#39; social media.Somewhere there are a handful of brand managers and a whole advertising agency freaking the fuck out at the timing of their new Weight Watchers campaign/rebrand. pic.twitter.com/vA0JbAXS3c&mdash; Neville (@1FightingIrish) January 3, 2020 Tense moment for the Weight Watchers social media manager. pic.twitter.com/K15YmrSmHK&mdash; Chandra Steele (@ChanSteele) January 3, 2020 There are many grave consequences to war, impacting people devastating ways we can hardly imagine, starting with turning WW&#39;s campaign launch until a national joke.

Timing is everything, and this was...not the time.  WW, the Artist Formerly Known As Weight Watchers, was ready to capitalize on everyone&#39;s New Year&#39;s Resolutions to lose their holiday weight, and paid Twitter to feature their...