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People are mocking Weight Watchers for launching 'WW' hashtag on same day World War III is trending.

People are mocking Weight Watchers for launching 'WW' hashtag on same day World War III is trending.

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Timing is everything, and this was...not the time.

WW, the Artist Formerly Known As Weight Watchers, was ready to capitalize on everyone's New Year's Resolutions to lose their holiday weight, and paid Twitter to feature their hashtag #thisismyWW.

The timing was unfortunate, because another "WW" was on people's minds: World War. On Thursday, a U.S. drone strike assassinated Iranian general Qasem Soleimani, a drastic escalation of the conflict in the Middle East. Iran has vowed to enact "serious revenge," a serious threat that has millions of people fearing a World War III, and tweeting about it.

Twitter

This was the backdrop when the Weight Watchers marketing team rolled out their pre-scheduled promoted hashtag, and the side-by-side is objectively hilarious.

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