This ad used to decorate the top of Oscar Pistorius's official website, until this morning when the news broke of Pistorius having shot and killed his girlfriend (perhaps accidentally?) and an air raid siren sounded in Nike's public relations department announcing that another athlete turned out to be a really poor product spokesman. Can't blame Nike. When you sign an athlete, you can't ask him, "Do you see anything in this ad campaign that might look bad in the wake of the future felony you're probably going to commit?" No word on whether Nike plans to replace the ad slogan with, "I Am The Spent Shell Casing In The Evidence Bag."