Nothing says "family" like gathering around the cylinder.
The people whose jobs require them to get excited about new gadgets are, indeed, very excited about Amazon's new Echo gadget, a talking column that basically acts as a non-moving Siri connected to your whole house. You give it a name (in the case of this commercial, Alexa), and then you ask it stuff. After the failure of their Fire phones and tablets, Amazon is clearly pushing hard for this to be the next big thing, which is why they released a really awkward, long video of a family interacting with it. They may want to reconsider their strategy after watching this parody version from redditor The_Invicible (or YouTube user Barry Manifold, who may be the same person), because most people may actually prefer this sarcastic, imperfect version when choosing a new digital member of the family.
For comparison, here's the original commercial, which is longer and full of awkward silence:
As weird as all of this is, none of it compares to the ultra-bizarre sitcom credit sequence that Adult Swim broadcast at 4 a.m. Thursday morning, Too Many Cooks, that has been sweeping the web ever since.
(by Johnny McNulty)