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If Donald Trump drove down I-94 in Dearborn, Michigan, he would pass a sign mocking him. He wouldn't know that, though. All he would understand is the web address in the bottom lefthand corner: trumpisscared.org.

And assuming his fingers were too greasy from KFC to search for this article on his phone, he would have to find a friend who speaks Arabic to translate it to for him.

A spokesperson for the group behind the billboard, Melissa Harris, told local news that that's exactly the point.

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"We intentionally did not put the translation on the board," said Harris, representing the super PAC "Nuisance Committee."

"I like the idea of people who do not speak Arabic [having] to ask their friends who do speak Arabic for them to translate the board for them."

Dearborn has a large Arab-American population, according to Harris, and she hopes the sign will "generate some dialogue between Arabic-speaking people and non-Arabic-speaking people in Detroit and across the country."

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Donald Trump: bringing people together across the nation—to better understand messages denouncing him.