According to Advertising Age, Budweiser is seeking approval from the Alcohol and Tobacco Tax and Trade Bureau to replace their name with "America" on a limited-edition run of beer cans this summer. The Anheuser-Busch InBev-owned brewing company, who realize people will buy anything even remotely patriotic seeming, confirmed the release with a gif showing what this packaging would look like.
The labels are set to run from May 23rd through election season in November as part of a campaign called 'America Is In Your Hands.' Cans will also utilize other uber-American phrases like "E Pluribus Unum," "from the redwood forest to the Gulf stream waters this land was made for you and me," and "indivisible since 1776."
Ad Age says the company's U.S. Marketing VP, Jorn Socquet, foreshadowed their nationalistic campaign's intention to capitalize on the summer Olympics, the Fourth of July, and the Copa America soccer tournament this year.
You have this wave of patriotism that is going to go up and down throughout the summertime. And we found with Budweiser such a beautiful angle to play on that sentiment.
Many reactions to the label change weren't swelling with national pride, to say the least.
Luckily for those unhappy with Budweiser's use of U.S. trademarks, you'll be able to use their beer can virtual reality headset to live in last week's Cavs game until they're back to the normal cans.