Ever since Donald Trump won the election, Slovenians in Melania Trump's hometown of Sevnica have been using the future first lady's name and likeness to sell pastries, honey, and other goods. But Melania (still known as Melanija Knavs in Sevnica) wants to put a stop to all that. She's hired a local law firm to warn people not to use her name or likeness for commercial purposes without her consent.
According to Politico, a statement issued by the firm Pirc Musar & partnerji said that it was a violation of Slovenian copyright law to use Melania's face on goods or on giant billboards welcoming visitors to the town.
No legal proceedings have been filed as of yet. The firm is simply monitoring the situation. “First we wanted to warn the public and now we count on their prudence to stop the practice,” the firm's director, Nataša Pirc Musar, told Politico.
A pizzeria owner in Sevnica named Bruno Vidmar said he's seen his business go up twenty percent since he started selling a new strawberry and mascarpone mousse called "Melanija." He said that his lawyer had advised him it was "OK" to continue selling the dessert as long as he wasn't using Melania's image.
Another pastry shop in town is selling a "Melania cake," a white chocolate mousse topped with nuts and, of course, edible gold. (Ugh.)
“We watched her and we wanted to create something as beautiful as she is,” the shop's owner Nuša Vidmar (who is a distant relative of the aforementioned Bruno) said. “We wanted to honor Melania and celebrate her success… The best way to mark the occasion was by making the cake.” Vidmar said she would absolutely discontinue the cake if Melania found it insulting.
Honestly though, who wouldn't want a dessert named after them? I would be honored. Is Melania not a dessert person?
So if you were hoping to head to Sevnica to stock up on Melania swag, you might want to think twice before you book that flight. Looks like they won't be selling those limited edition Melania trading cards after all.