A slogan you can be confused by.
The Romney campaign has struggled so far to connect with poor people. Perhaps the thinking here was the way to their votes is through their empty, grumbling stomachs. Specifically, by using the kind of vitamin-deficient nutrition that will someday land their uninsured asses in the ER. This is definitely a joke product in the end, but you 've got to give them credit for the way they captured Romney's patented "whatever you do, don't trust me" eyes.