If there's one thing you know about Jeb Bush (and it's probably the only thing you know about Jeb Bush), it's that his logo has a sad little exclamation point at the end of his first name. "That exclamation point at the end really gets your attention... away from what his last name is," Stephen Colbert pointed out on The Late Show last night. But Bush apparently let the patent on "Jeb!" expire, so now his logo might leave "the excitement rut" and include other kinds of punctuation. Colbert suggests a semicolon, because "you know it's smart but you're not sure what it does or where it belongs."
He should make it an interrobang and go for the all-important tattooed hipster librarian demographic.