They could have started with "make eye contact with your barista."

Howard Schultz writes "Race Together" on a cup, presumably misspelling it. (Starbucks)

This country is in desperate need of an active dialogue about race. And what better place for that dialogue to begin than in line at Starbucks? Actually, any other place would be better.

That seems to be the consensus on the Internet today, after Starbucks CEO Howard Schultz announced the company's new "Race Together" campaign. It was launched with full-page ads in The New York Times and USA Today, which is a partner in the campaign. Here's the one from the Times:

Good luck not getting that ink on your fingers. (Starbucks)

Sources: The Washington Post | Starbucks