The gun violence epidemic continues to endanger American lives every day, and after years of somber speeches after frequent mass shootings, Obama is trying a new tactic. This week, Everytown for Gun Safety released a powerful PSA featuring influential figures Amy Schumer, Sarah Silverman, Jennifer Aniston, Megan Mullally and Nick Offerman, and, yes, President Obama. The music is peppy rather than somber, which is at first disorienting, but then empowering. This cause deserves utmost energy and enthusiasm, and getting involved is a way to have something in common with cool people like Julianne Moore and Michael J. Fox.