York Region is currently facing a good deal of backlash for the creepy victim-blaming tone of their most recent anti-drinking campaign, according to a recent report from Buzzfeed.
The campaign features an image of a young, distraught-looking woman staring at her phone. Next to the woman, the ad shows an Instagram picture of the woman doing an impressive back bend while horrible young people pour beer in her mouth.
"It's not just about keeping an eye on your drink but how much you drink." the York Region ad reads. The other side of the ad doubles down on the BS with the line: "Don't try to keep up with the guys."
Understandably, York University students didn't take so kindly to the ad campaign.