It's not what you say, it's how you say it. This goes double for the printed word, where it's all too easy to be misunderstood. Appropriate letter spacing, or kerning, is key to get your message across appropriately. Otherwise, people on the Internet will laugh at your tragically terrible graphic design skills. It happened to these people; it can happen to you too.

1. Versatility is a virtue.

2. It's wise to warm up.