Never underestimate the power of beards.
Gwilym Pugh (the Welshiest of names) was operating an insurance company from his spare bedroom, barely exercising because of a new injury. He decided to turn his life around, and formed a folk band. That's when a barber encouraged him to grow a beard to "look the part."
And the results are powerful.
THIS IS THE SAME DUDE!!!!!!!!!!!!!!
Pugh told The Daily Mail that as he lost weight, he semi-reluctantly started posting on Instagram, and damn, you should see the pics.
Today, the shy former insurance salesman is a professional model, and was chosen by David Beckham to rep his grooming products.
The read beard is now his calling card, and you can see why.
Who can resist a ginger beard?
It's all about that beard.