Man's astonishing transformation after being told to grow a beard goes viral. Now he's a model.

Man's astonishing transformation after being told to grow a beard goes viral. Now he's a model.
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Never underestimate the power of beards.

Man's astonishing transformation after being told to grow a beard goes viral. Now he's a model.
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Gwilym Pugh (the Welshiest of names) was operating an insurance company from his spare bedroom, barely exercising because of a new injury. He decided to turn his life around, and formed a folk band. That's when a barber encouraged him to grow a beard to "look the part."

And the results are powerful.

THIS IS THE SAME DUDE!!!!!!!!!!!!!!

Man's astonishing transformation after being told to grow a beard goes viral. Now he's a model.
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Pugh told The Daily Mail that as he lost weight, he semi-reluctantly started posting on Instagram, and damn, you should see the pics.

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Today, the shy former insurance salesman is a professional model, and was chosen by David Beckham to rep his grooming products.

They're buds!

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It's cuddle season! ❄️ #bloodyfreezing

A post shared by Gwilym C Pugh (@gwilymcpugh) on

The read beard is now his calling card, and you can see why.

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Who can resist a ginger beard?

It's all about that beard.

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