There's absolutely no denying that this is the most attention ever given to a tweet.
"I had no idea what was about to happen next" (photo via Twitter)
Comedian Nate Fernald is on a roll this week. Just days after claiming he'd been secretly cohosting WTF With Marc Maron, he (on a whim) posted an extremely funny comment on Facebook in response to fellow comedian Jim VanBlaricum's post about the next reboot of the Spider-Man film franchise.
In what can only be described as the greatest grassroots social media campaign for a single tweet, Fernald told everyone on the thread that if the "joke gets ten likes I'm gonna tweet it." 134 likes later, and the tweet was about to be tweeted:
A rare image of the pre-tweet campaign.
Fellow comedian Zach Broussard took the time to make an inspiring appeal to get people excited about the imminent tweet:
Then, at exactly 12:30 PM EST, Nate Fernald made History:
They're relaunching Spiderman AGAIN? More like Repeater Parker.
— Nate Fernald (@natefernald) April 15, 2015
It wouldn't be enough to just tweet the tweet, though. A whole social media hype plan was rolled out, complete with various rewards (if "reward" is the right word for a tweet we've already read) for various levels of engagement:
If it gets 10,000,000 likes he'll actually tell it to a physical human with his voice.
The world was abuzz. Even major celebrities got on board:
Congrats to my friend Nate on this epic tweet "@natefernald: They're relaunching Spiderman AGAIN? More like Repeater Parker."
— Vanessa Bayer (@vanessabayer) April 15, 2015
I briefly had a word with Nate about his success in this EXCLUSIVE Someecards interview:
And today was the day we realized we* were all in love with Nate Fernald.
*I, Dan Wilbur.