Disney tried to market its new kids movie 'Zootopia' to furries. Really.

Disney tried to market its new kids movie 'Zootopia' to furries. Really.
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Disney's animated movie Zootopia, which comes out Friday, has gotten good advance reviews to the effect of "fun for the whole family." And apparently, that's even true if your family is made up of furries. (Furries, as you probably were forced to know by now, are adults who enjoy dressing up like anthropomorphic animals for fun or as part of their identity. And for sex stuff. But not exclusively sex stuff!). BuzzFeed got their hands on a truly glorious email that Allied Integrated Media, a digital marketing group hired by Disney, sent to a group of furries planning to attend the family film. It's very encouraging:

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Hello Furlife,

My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at xxxxxx@alliedim.com. Thanks!

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"All of you could live peacefully in Zootopia." Honestly beautiful.

As BuzzFeed reporter Katie Notopoulos noted, furries really have identified with this film about a bunch of anthropomorphized animals who wear human clothes for a while now:

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(Can a furry email jaime@someecards.com and let us know what that tweet means?)

But some furries are a little ho-hum about the whole thing.

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Furries have standards, okay Disney? Even if your trailers look as sexy as this:

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