The sight of smashed makeup is too much for some folks to bear, as evidenced by the completely totaled Sephora display we reported on a while back. Now there's a new horror capturing the attention of makeup addicts — specifically, a set of Fenty Beauty (Rihanna's makeup brand) matte lipsticks smooshed into makeup pans in what's known as "palletizing."
Palletizing is simply taking product and putting into a palette — pretty simple. It's a great way for makeup artists to save space in their kits, and also to create custom colors by applying lipstick with a brush.
But an Instagram posted by Fenty Beauty's official global makeup artist, Priscilla Uno, is dividing the commenters — some people think it's interesting or useful, or were curious about where to get the palette, but a lot are just cringing at the smashed up pretty product.
But not everyone was completely heartbroken over the smashed lipsticks. Some people were into it, and some were just straight-up conflicted.
What is it about seeing makeup destroyed that can be so painful to look at? The perfection of an sleek and new untouched product utterly destroyed (even for a useful purpose) is just too much for some to bear.