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These smashed up Fenty Beauty lipsticks are too much for some people to bear.

These smashed up Fenty Beauty lipsticks are too much for some people to bear.

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The sight of smashed makeup is too much for some folks to bear, as evidenced by the completely totaled Sephora display we reported on a while back. Now there's a new horror capturing the attention of makeup addicts — specifically, a set of Fenty Beauty (Rihanna's makeup brand) matte lipsticks smooshed into makeup pans in what's known as "palletizing."

Palletizing is simply taking product and putting into a palette — pretty simple. It's a great way for makeup artists to save space in their kits, and also to create custom colors by applying lipstick with a brush.

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