While high-end luxury brands set trends for the fashion world, "fast-fashion" stores—the Zaras and H&Ms—rapidly churn out pieces to adhere to the latest trends. These companies may feel burnt out by a clothes-making process that requires constantly catching up with trends, but there is no excuse for creating garments that poke fun at serious issues. For example: rape.
It probably wasn't their intent, but some designers at Forever 21 recently created an offensive anti-consent t-shirt. Straight from the department of terrible marketing decisions, here's Forever 21's tee:
The shirt received a ton of backlash from folks on Twitter:
This Monday, a Forever 21 representative apologized on behalf of the company and told Consumerist that they removed the shirt from the website:
Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.
Decisions, decisions: some clothing companies just flat-out suck at making them.