A whole lot of people are offended by this Fortune magazine cover featuring Jeff Bezos.

A whole lot of people are offended by this Fortune magazine cover featuring Jeff Bezos.
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Fortune Magazine has just made the breakthrough discovery that making Jeff Bezos look like the Hindu god Vishnu on their cover isn't actually okay! Well, now they know. Here's their most recent issue, which depicts the Amazon CEO as the sacred Hindu deity because he, like everyone else in business, is expanding in India.

A whole lot of people are offended by this Fortune magazine cover featuring Jeff Bezos.
Fortune Magazine

Wow. Since this is a fairly open and shut case of appropriation, there's already a full mea culpa from Fortune comes from editor Alan Murray:

The cover of Fortune's January 2016 edition featured an illustration of Amazon CEO Jeff Bezos as a Hindu deity. Neither the artist nor the editors of Fortune had any intention of parodying a particular deity or of offending members of the Hindu faith. It is clear that we erred and for that, we apolgoize.

And they spent all that time getting just the right shade of blue.

The story, titled "Amazon Invades India," delves into the CEO's plans to "conquer the next 'trillion-dollar market.'"

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Some of the strongest criticism came from the President of the Universal Society of Hinduism, Rajan Zed. According to Business Insider, he stressed that "Lord Vishnu was... meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in re-imagined versions for dramatic effect."

Luckily for Jeff Bezos, if he's feeling too embarrassed by this flap he can always just send himself to space until things cool off here on Earth.

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