This naughty coffee shop wanted to let people know they weren't just getting a caffeine burst with every purchase, they were getting a brand. An angry brand. The slogan for FuckOffee is even "Come Happy Leave Edgy." Whether or not that's an appealing switch for people is up to them. Unfortunately, it is not up to this coffee shop whether or not they can emblazon the word "fuck" on a street sign. Because they can't, actually.
The owners of the building had their lawyers send a letter to FuckOffee ordering them to remove the sign. They had no choice but to comply.
But jokes on you, prudes. Here's their updated look:
A star symbol can go a long way when you want to tell the censors to go f*ck off and sh*t in a hat. And it's a real hit with all their angry customers:
Well, most of them.