So That Happened

<p>A $12.99 tote bag is causing some drama on the Internet. Remember <em>The Dress </em>and all the havok it wreaked? This BelleChic bag is like that, except some people read it and see &quot;my favorite color is glitter.&quot; Others read it and see &quot;my favorite color is Hitler.&quot;</p><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">my fav colour is also hitler <a href="https://t.co/0tMnOGpsOG">pic.twitter.com/0tMnOGpsOG</a></p> &mdash; some quack ?? (@hurlarious) <a href="https://twitter.com/hurlarious/status/889213344749559808">July 23, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><p>Twitter was quick to pile on the company, who had to address the typeface accusations. A <em>lot </em>of WWII puns ensued.</p><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">This friends, is a PRIME example of why typography is so important <a href="https://t.co/W00RJSLgnX">https://t.co/W00RJSLgnX</a></p> &mdash; HaileyMarie☀️ (@HappyHayHay25) <a href="https://twitter.com/HappyHayHay25/status/889653195718479875">July 25, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">Lmfao wow when choosing the font goes wrong. <a href="https://t.co/CXJJ4M2VJg">https://t.co/CXJJ4M2VJg</a></p> &mdash; Yam Yardie ?? (@_KingsCourt) <a href="https://twitter.com/_KingsCourt/status/889647668611477505">July 25, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">Wow... personally, I&#39;m Fuhrious. <a href="https://t.co/iLON6zOUEo">https://t.co/iLON6zOUEo</a></p> &mdash; RVBDRM (@thesixfile) <a href="https://twitter.com/thesixfile/status/889644691142127617">July 25, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">How did the designers Nazi this <a href="https://t.co/6MbyiqTPR0">https://t.co/6MbyiqTPR0</a></p> &mdash; Davis (@davispemberton) <a href="https://twitter.com/davispemberton/status/889633511765938176">July 24, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><div className="ad-splitter"></div><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">FONTS ARE IMPORTANT, GUYS <a href="https://t.co/BU56gkRb4u">https://t.co/BU56gkRb4u</a></p> &mdash; Paige Sawler (@littleonepaige) <a href="https://twitter.com/littleonepaige/status/889557621983911940">July 24, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><div> <blockquote class="twitter-tweet" data-lang="en"> <p dir="ltr" lang="en">This is what happens when you don&#39;t have any Germans in your design team. <a href="https://twitter.com/hashtag/diversity?src=hash">#diversity</a> <a href="https://t.co/buJODJUr93">https://t.co/buJODJUr93</a></p> &mdash; ju_les (@ju_les) <a href="https://twitter.com/ju_les/status/889378402960101377">July 24, 2017</a></blockquote> <script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></div><p>Matt Molen, Chief Marketing Officer for BelleChic, spoke to <em><a href="https://www.allure.com/story/glitter-tote-bag-font-fail">Allure</a> </em>and confirmed that the bag has been redesigned with a new, more clear font. &quot;While I realize that most of the social media buzz and commentary has been tongue-in cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support,&quot; said Molen.</p><p>Sorry, craft-loving Nazis. The old design is now retired.</p><div className="ad-splitter"></div>

This totebag accidentally gives a shoutout to Hitler. Whoops!

A $12.99 tote bag is causing some drama on the Internet. Remember The Dress and all the havok it wreaked? This BelleChic bag is like that, except some people read it and see &quot;my favorite color is glitter.&quot; Others read it and see &quot;my favorite color is Hitler.&quot;  my fav colour is also hitler pic.twitter.com/0tMnOGpsOG &mdash; some quack ?? (@hurlarious) July 23, 2017 Twitter was quick to pile on the company, who had to address the typeface accusations. A lot of WWII puns ensued.  This friends, is a PRIME example of why typography is so important https://t.co/W00RJSLgnX &mdash; HaileyMarie☀️ (@HappyHayHay25) July 25, 2017   Lmfao wow when choosing the font goes wrong. https://t.co/CXJJ4M2VJg &mdash; Yam Yardie ?? (@_KingsCourt) July 25, 2017   Wow... personally, I&#39;m Fuhrious. https://t.co/iLON6zOUEo &mdash; RVBDRM (@thesixfile) July 25, 2017   How did the designers Nazi this https://t.co/6MbyiqTPR0 &mdash; Davis (@davispemberton) July 24, 2017   FONTS ARE IMPORTANT, GUYS https://t.co/BU56gkRb4u &mdash; Paige Sawler (@littleonepaige) July 24, 2017   This is what happens when you don&#39;t have any Germans in your design team. #diversity https://t.co/buJODJUr93 &mdash; ju_les (@ju_les) July 24, 2017 Matt Molen, Chief Marketing Officer for BelleChic, spoke to Allure and confirmed that the bag has been redesigned with a new, more clear font. &quot;While I realize that most of the social media buzz and commentary has been tongue-in cheek, the type of abhorrent sentiment conveyed as part of the misinterpretation absolutely does not align with our company values, nor is it something we would ever want to encourage or support,&quot; said Molen.Sorry, craft-loving Nazis. The old design is now retired.

BelleChic is selling a totebag that Twitter has realized looks a lot more like glitter than Hitler.