Brands that have had #AllDayBreakfast for years start online food fight with McDonald's.

Brands that have had #AllDayBreakfast for years start online food fight with McDonald's.
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Portending the end of McDonald's segregated meal schedule, #AllDayBreakfast was the hashtag people had been awaiting for decades, back since hashtags were called "number sign" or "pound symbol." Yesterday, after 60 years of limiting breakfast to the morning, McDonald's officially changed the game and will be offering McMuffins 24 hours a day. This gives some people a reason to get out of bed in the morning... but later in the day.

Twitter was lovin' it, but the International House of Pancakes was PISSED that people weren't showing them as much love, even though they've been serving breakfast all day since before it was cool.

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They're even bringing Nicki Minaj into this:

Brands that have had #AllDayBreakfast for years start online food fight with McDonald's.
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Other brands started getting in on the action:

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Whose side are you on? Is Mickey D's the Miley or the Nicki? Whatever you do, don't go egging each other, cause we need those eggs to fulfill our all day breakfast needs. 

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