This Chinese laundry detergent just won the award for most racist commercial ever.

This Chinese laundry detergent just won the award for most racist commercial ever.
Advertising

The Chinese laundry detergent brand Qiaobi apparently aired a commercial that is... well, no beating around the bush here! It's very, very racist. Here is that commercial. 

https://www.youtube.com/watch?v=Xq-I0JRhvt4

It's a rip-off of another, weirder racist ad from Italy that took the opposite take of fetishizing black people instead of wanting to make them white. Though it's hardly better:

It's hard to say much about these ads besides, "Damn. That's really awful." You can say, for instance, that skin-lightening creams are very popular in China, and that some commentators have decried a "phobia" of dark skin among Chinese people. But it is still shocking that an ad like this was ever approved and aired.

Advertising