The Cheshire Regional Rehab Center in Connecticut set out to create an advertisement that "was really about grabbing attention," the center's Victoria Walker told NBC Connecticut. The ensuing billboard over I-84 has succeeded because it makes very little sense, has a naked guy, and is offensive to some (male nurses/attractive men).
"WOMEN CARING FOR WOMEN" and "All Female Skilled Nursing Wing" are emblazoned in huge font next to a shirtless guy with a stethoscope. Is it because this guy is transitioning to become a woman and by the time your mom is there she'll have a lady with really great eyebrows watching out for her? Nope.