Advertising

The Cheshire Regional Rehab Center in Connecticut set out to create an advertisement that "was really about grabbing attention," the center's Victoria Walker told NBC Connecticut. The ensuing billboard over I-84 has succeeded because it makes very little sense, has a naked guy, and is offensive to some (male nurses/attractive men).

"WOMEN CARING FOR WOMEN" and "All Female Skilled Nursing Wing" are emblazoned in huge font next to a shirtless guy with a stethoscope. Is it because this guy is transitioning to become a woman and by the time your mom is there she'll have a lady with really great eyebrows watching out for her? Nope.