On August 20, Londoners John Bull and his wife, sick of the crappy service from their phone and internet provider Virgin Media, tried to cancel. They didn't have a contract, so canceling shouldn't have been too much of a problem, right? Wrong. Because apparently Virgin Media is run by the same people who ran Yossarian's squadron in Catch-22. What follows is a helpful lesson for companies in how to drive your customer base completely insane:

1. Make sure your product provides consistently poor service, causing your customers to want to cancel.

Sources: h/t Mashable