Match.com, according to Mashable, put up an advertisement in the London Underground that has for the most part done little more than confirm online dating sites are filled with jerks. The ad is a close-up of a ginger woman with some ace bangs and a plethora of freckles.
"If you don't like your imperfections," the copy reads, "someone else will."
Gingers and freckled people responded with indignation at the dig, with one person posting a sign over the ad that says "This isn't imperfection. It's a skin tone." Others shared their annoyance on Twitter.
Huffington Post UK reported that Match has since reconsidered the propriety of the ad and are in talks to remove the freckle-shaming posters. "We’re sorry if this ad has been interpreted in a different way and we apologise for any offence caused, this was not our intention," Match said in a statement with silly British spelling. "Our overall campaign is all about celebrating perceived physical and behavioural imperfections, from having freckles to being chubby, messy or clumsy."
In other words, beware any other ads taking a knock at people's "imperfections."