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A sign war broke out on a corner in Somerville, Massachusetts, and the dad jokes are going viral. Sav-Mor Discount Liquors fired the first shot, jokingly claiming that they had a sweeter deal on McMuffins than Mickey D's itself.

Ronald soon shot back, establishing the punny tone.

SavMor retorted by officially declaring McDonald's their *arch* enemy.

Sources: h/t Distractify