Advertising

Sometimes a product comes along that is so original, or so wildly successful, that its brand name becomes shorthand for the product itself. For example: You say you’re going to Google something, not “internet search engine” it, and you’re going to clean up after with a Kleenex, not a “facial tissue.” Here are the technical terms, as far as the patent office is concerned, of some of these “genericized brand names.”


1. Dumpster: front-loader waste container.

A great way to find furniture in college is to go front-loader waste container diving.
A great way to find furniture in college is to go front-loader waste container diving.