What exactly is going on with these slut-shaming Sprite ads?

What exactly is going on with these slut-shaming Sprite ads?
Advertising

People are not happy about Sprite's newest, slut-shaming, wildly confusing ad campaign. Like, in what altered state of mind did the ad execs working for the lemon-lime soft drink Sprite decide that their brand is "sexist dudes at a bar"? Sprite is a soda that children drink at birthday parties because they're not allowed to have beer or even caffeine. How did they get from there to this?

"She's seen more ceilings than Michelangelo."
"A 2 at 10 is a 10 at 2!"
"You're not popular. You're easy."

Huh? Is ad copywriting these days just stealing dumb things that people write on walls next to urinals? Obviously and predictably, many people weren't too happy about these ads.

Advertising

As former Someecards writer Aimée Lutkin wrote on Jezebel, "Let’s remember that Michelangelo only saw one ceiling, but for a very long time. We should all be so lucky to find a relationship like Michelangelo had with the Sistine Chapel."

Advertising