Snapchat is no longer just for an entire college to watch a love story unfold or even for Game of Thrones recaps—now it's invading the real world, thanks to creative and possibly bored pranksters like Mikey Grand. Grand got the bright idea to use Snapchat in combination with an old-fashioned* Kodak photo printer at a drugstore to apply Snapchat filters to pictures in the real world.
If you don't know what a Snapchat filter is, grandma, it's basically like a funhouse mirror that warps your picture in real time. There are a bunch of different ones, and you use them to take silly photos. It's not really the pinnacle of modern technology, but the kids like it, dangit, and Mikey Grand (snapchat: mikeygrand) brought that magic to mundane ads all around this drugstore.
*Y'know, old-fashioned like the 2000s. The turn of the Millennium. The Aughts.