Advertising

Target, the store that previously decided to remove gender distinctions from its toy section, is continuing its tradition of being one of the less-sh*tty big box stores. Their recent Halloween ad flyer featured a girl modeling an Elsa costume — a girl who also happened to be disabled and using arm crutches. People have been praising Target for their inclusiveness, especially parents of disabled children. One of these parents was Jen Spickenagel Kroll, whose post on Facebook was one of the first to highlight the ad. She wrote:

I love you. Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS.

Sources: h/t Mashable