Okay, let's talk about this crazy "unicorn" trend. In the past year or so, everything from unicorn eyeliner, to unicorn hair, to, yes, even unicorn horn dildos have been taking social media by storm, and at this point, the phenomenon is a feeling a little less ~magical~ and more overdone.
Starbucks is the latest brand to hop on the sparkly unicorn-drawn bandwagon by debuting their new "unicorn frappuccino," because if you really want to live that unicorn life, it's not enough just to enjoy unicorn inspired things, you must also literally consume them.
*Starbucks unicorn frappuccino not made from real unicorns.*
Damn, there is enough food dye in that thing to make your poop unicorn colored, too. What does it even taste like? Dreams and glitter?
Now two hair stylists are taking on the challenge of making "unicorn frappuccino hair" the most Instagram-able trend yet. Living in 2017 is exhausting.
St. Louis based hair stylist Caitlin Ford, who specializes in vivid hair color, is the woman behind this bright, bold unicorn frappuccino hair. She used Lime Crime's Unicorn Hair Dye for the impressive color.
Kelly Woodford of Winnipeg, Canada gives a completely different take on hair inspired by Starbucks' new calorie bomb.
She even styled the freshly-dyed locks into a shape reminiscent of the beverage .
So, why are we all suddenly so obsessed with unicorns? Is the current political climate making us all regress into the child versions of ourselves because we seek the comforts of our simple pasts? Are we living out Lisa Frank fantasies later in life because brands better understand that nostalgia is a huge marketing opportunity? Or could it be that unicorn stuff is just really, really pretty?
Who knows, but it seems that we are just about burnt out on the unicorn trend. Perhaps is won't be long before these fads, like the mystical unicorn itself, will cease to exist.