Their new PR head is a hip twenty-something Salafi jihadist with a knack for social media.

Can we even count this as a victory? (via Getty)

Multiple Arabic language news outlets are reporting that ISIS leader Abu Bakr al-Baghdadi has issued an order for all ISIS affiliates to tone down their beheading videos. According to the International Business Times:

Baghdadi has ordered ISIS militants to only show the initial slitting of the prisoner's throat and the final scene of the victim's head placed on the body, the Al-Quds al-Arabi daily has reported.

He's asking them to show the beheadings without the "beheading" beheading part, for fear that "Muslims [...] may regard the scenes as disgusting and scary to children."

Sources: International Business Times | Middle East Eye