Competitive eater Kevin Strahle tweeted this letter sent to him by PepsiCo.
Just received this from @pepsi on twitter a min agoIt is my duty to share it with all of you. #BringBackCrystalPEPSI pic.twitter.com/hyTbH5spbL
— L.A. Beast (@KevLAbeast) June 8, 2015
If you're older than 25, you probably remember Crystal Pepsi. It came in at the height of the clear cola craze in '92, and disappeared just a few months later. Apparently, the novelty of Pepsi without food dye in it wore off pretty quickly. Still, the soda maintained a cult following of fans who have been clamoring for more than 20 years for its return. None of them have been more vocal than competitive eater/YouTube star Kevin Strahle, A.K.A. L.A. Beast.
It's fitting, then, that Strahle was the first to hear that Crystal Pepsi may return. The @Pepsi Twitter account privately sent him this letter, which he tweeted for all his fans to see. It's not a promise, but it is one hell of a tease. Let's just say that Pepsi's plans are pretty… transparent.
If you're not craving a Crystal Pepsi already, this vintage commercial will get you thirsty: