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Competitive eater Kevin Strahle tweeted this letter sent to him by PepsiCo.

If you're older than 25, you probably remember Crystal Pepsi. It came in at the height of the clear cola craze in '92, and disappeared just a few months later. Apparently, the novelty of Pepsi without food dye in it wore off pretty quickly. Still, the soda maintained a cult following of fans who have been clamoring for more than 20 years for its return. None of them have been more vocal than competitive eater/YouTube star Kevin Strahle, A.K.A. L.A. Beast.

Sources: Advertising Age